MELBOURNE has paired up with one of Australia’s most premium spirit brands, welcoming ISLA Vodka to the red and blue for 2025.
The new collaboration will see the popular brand become the Official Vodka Partner of the club, with product to feature across the Demons’ match-day and event experiences.
Melbourne born, ISLA Vodka is made with Victorian-grown ingredients and distilled five times with pure natural spring water, delivering clean, smooth and uncompromising quality.
ISLA Vodka co-owner Andrew Walsh spoke of his excitement, saying it brings together two organisations of proud local heritage and marks a new chapter in the brand’s journey.
“Partnering with Melbourne Football Club is a huge moment for ISLA,” Walsh said.
“We’re a proudly Victorian brand, and teaming up with a club as iconic as the Demons reflects our shared values – passion, performance, and a commitment to quality.
“We look forward to cheering the team on this season and connecting with fans who, like us, value the very best.”
Melbourne Chief Commercial Officer Chris Kearon echoed the sentiment, with the partnership to deliver exciting benefits for Dees fans around the country.
“We’re pumped to welcome a local brand in ISLA to the Dees,” he said.
“The team at ISLA are all about quality and excellence, and we’ve got some exciting plans in the works for the Demon faithful.
“We look forward to having the ISLA product as part of our game days and events, and working together to achieve great things.”
To celebrate the launch of the partnership, Dees members can take 25% every online order of ISLA Vodka, giving them opportunity to enjoy the award-winning product both in the stands and at home.
ISLA Vodka recently took home a Gold Medal at the 2024 Melbourne Royal Australian Distilled Spirits Awards.
