Melbourne Football Club has today appointed Dan Taylor as the club’s new Chief Executive Officer. 

Taylor, who joined the Board as a non-executive director in December 2025, brings extensive experience in media, sport and business strategy.

He currently serves as Executive Director at Stan Australia, overseeing Stan Entertainment and Stan Sport. 

Taylor is a lifelong Demons member, whose career also spans investment banking, corporate development and strategy, including senior roles at Macquarie Capital and REA Group.

He will commence his role with the club in the coming months.

Melbourne President Steven Smith said the Board was thrilled to have someone of Dan’s expertise step into the CEO role.

“The Board is delighted to appoint Dan as CEO of the Melbourne Football Club,” said Smith.

“Dan has built his career making complex businesses work in competitive environments, and he brings to us the strategic and commercial thinking we need.

“His leadership experience and understanding of what it takes to grow a high-performance organisation will be a great asset for the club. 

“Dan has already made a significant contribution to the Club as a non-executive Director and we look forward to continuing to work with him as CEO to achieve sustained success.”

As a life-long Demon, Taylor described the opportunity to lead the red and blue as a special opportunity.

“I am honoured to be appointed as the CEO of the Melbourne Football Club,” said Taylor.

“The club has a proud history and clear ambition, and I look forward to working with the Board, Executive team, staff and players to ensure its ongoing success.”

“This is a special opportunity.  I can’t wait to get started.”

As announced yesterday, Brian Cook has commenced in the position of Interim CEO and will remain in place until Taylor commences in the role.