Melbourne Football Club has appointed Ned Guy in the newly created role of Chief of Football and Innovation.

Guy joins the Demons from the AFL where he has spent the last four years as Head of Football Performance, List Management and Engagement, playing a critical role in CBA negotiations, strategic football projects and overseeing the Laws of the Game Committee.

Prior to his time at the AFL Guy was the List Manager at Collingwood Football Club for five years, where he landed following a successful career as a player manager, including founding his own player management business.

Melbourne Football Club CEO Paul Guerra said the club was thrilled to welcome someone of Guy’s expertise to the club.

“Ned is a highly capable and analytically minded executive with over 15 years of
experience across the AFL industry,” said Guerra.

“He comes to the Demons with a rare 360-degree perspective of footy, having
operated as a Player Manager, a club-based General Manager of List and most recently as a senior leader within the AFL.

“We are excited by Ned’s ability to impact and support our football programs, while also utilising his expertise across the business more broadly.”

Guy will commence with the club in February and will oversee both the club’s men’s and women’s football programs.