TWO PIONEERS in Melbourne Football Club and Swedish electric performance car brand Polestar are joining forces with a new, first-of-its-kind partnership in the AFL Women’s competition.
The Demons will welcome Polestar as a Major Partner ahead of the 2025 season, in what will be the only dedicated AFLW automative partnership across the league.
The significant signing adds to the rich history of Melbourne, with the Polestar logo to be proudly displayed across the Dees’ playing, training and travel shorts.
Scott Maynard, Managing Director of Polestar Australia, spoke to the momentous nature of joining the red and blue.
“This is a unique partnership for Polestar, and we’re thrilled to be leading the way here in Australia,” Maynard said.
“Melbourne and Polestar are pioneers in their respective fields, challenging the status quo to show there’s a new way to deliver thrilling performance.
“We’re excited to be partnering with the Demons as the AFLW enters its 10th season.”
Born in Sweden and driven worldwide, Polestar values inclusion and innovation. The opportunity to support those who are changing the game offered the ideal alignment between two pioneering brands.
Melbourne Chief Commercial Officer Chris Kearon echoed the significance of the new alliance, on the eve of an important milestone.
“We are delighted to welcome Polestar, ahead of a landmark 10th season for our AFLW program.
“Polestar has a strong focus on high performance and challenging what’s possible. We see this as a fitting partnership as we enter an exciting new chapter across the AFLW competition.
“As a pioneering club, we are proud to continue to break new ground and are excited to have Polestar on the journey with us in season 2025.”
The Demons’ AFLW 2025 campaign kicks off in just 38 days, with a season-opening clash against the Western Bulldogs at Mission Whitten Oval scheduled for August 16.
