Mick Stinear - Senior Coach

Stinear was appointed Melbourne’s women’s inaugural senior coach and development coach for the men’s team in September 2016.

A small defender/midfielder in his playing days, he was regarded as a fine leader from a young age.

In 2002, Stinear was vice-captain of the under-18 Vic Metro team, which featured the likes of Jobe Watson, Kade Simpson and Nick Malceski. He also won the 2002 best and fairest for Dandenong Stingrays, before he became a Carlton rookie list player in 2003.

In 2004, he moved to Queensland, winning the 2004 Grogan Medal with Mt Gravatt – the Brownlow Medal equivalent in the AFLQ. He later played in a flag with the Vultures, along with former Melbourne player Rohan Bail.

Stints with St Kilda City, De La Salle and Dalyston followed, before he spent 2011-16 as an administrator/coach with Oakleigh Chargers in the TAC Cup.

He coached the Chargers to back-to-back flags in 2014-15 and guided the club to the preliminary final in 2016.

He coached Melbourne’s AFLW team to a Premiership in season seven (2022). As he enters his eighth season coaching the Demons, he carries a win percentage of 76.6%.

Justin Crough - Ruck Coach

Ruck coach Justin Crough returns in season 2023, after a year absence.

With experience both in the AFL and VFL, ruck coach Justin Crough brings valuable experience to the group.

With four rucks this season, it’s imperative that they have support from a talented coach who is heavily invested in their development. Justin delivers this in spades.

Dale Amos - Coaching Development

Dale Amos has accepted a new role in 2023, in coaching development.

This is a vital role that looks after the development and support of coaches as well as ensuring effective communication and player development within the program.

Dale joined the Demons after coaching stints with South Barwon, Geelong, Carlton and more recently Xavier College, where he has developed his skillset across an 18-year career. He was also a star player for South Barwon. 

Matt Brewer – Assistant Coach (Midfield)

Matt Brewer, the son of former Melbourne player Ross Brewer, made the transition from Melbourne’s VFLW-affiliate side Casey prior to season seven, following time with the Oakleigh Chargers.

Brewer led the midfield group through season seven, and continues in season 2023. 

Tamara Hyett - Assistant Coach (Backs) 

Tamara Hyett joined the Demons ahead of the 2021 AFLW pre-season, after three years heading up the Sandringham Dragons under-18 program.

With a young playing list at Melbourne, Hyett's experience in developing players at the Dragons – including 2020 Demons draftee Eliza McNamara – made her an ideal fit to the program.

Hyett also works closely with coaches on the Casey Demons' VFLW coaching panel, a vital connection with players such as Maeve Chaplin and Samantha Johnson drafted from Casey into Demons AFLW.

In 2022, she was awarded the AFL Coaches Association Women’s Coaching Pathway Scholarship. Outside of footy, Hyett has a background as a professional golfer.

Shae Sloane - Assistant Coach (Forwards) 

After three years on Melbourne's AFLW playing list, Shae Sloane joined the coaching ranks prior to season six.

As a former captain of the Volleyroos – Australia’s women’s indoor volleyball team – Sloane has experience at the highest level of two codes and understands fully the pressures that come with it.

Sloane’s coaching pathway came to fruition after an injury forced her to the sidelines during her playing time, exposing her to an unofficial role within the coaching box and kickstarting the next step within her AFLW journey.

After a strong transition into her coaching role in season six, Sloane added to her responsibilities ahead of season seven, being elevated from a development coach to an assistant coach, looking after Melbourne's forward line.

She continues her assistant coaching role in season eight.

Jon Stinear - Development Coach + Runner

The brother of senior coach Mick, John Stinear works as a Development Coach with Melbourne's forwards as well as a match-day runner.

Stinear has been involved with the club since the inaugural 2017 AFLW season and has a playing background at Southern Football League side, St Kilda City, where he was part of back-to-back Premiership sides in 2009 and 2010.

Ben Brown - Specialist Coach (Talls/Ruck) & Mentor 

No stranger to Demons fans, AFL Premiership-winning forward Ben Brown has combined his playing duties with an AFLW coaching role since season six.

Brown was appointed a specialist coach and assists the Demons’ talls, while partnering with Justin Crough to support the rucks.

The forward similarly split AFLW coaching and AFL playing duties during his time at North Melbourne.

Vincent Chungue – Strategy & Opposition Coach

Vincent Chungue is a strategy expert, working with both the AFL and AFLW teams to provide specialist advice to the players and coaches to assist in decision making.

Vincent has been involved with the AFLW program since 2020.

Harrison Burt – Analyst

Harrison Burt has been involved with Melbourne AFLW side as a performance data analyst since season seven. He continues in this role in season 2023.