New Balance will enter a new era with Melbourne Football Club, becoming the Official Apparel Partner for both the club’s elite programs.
New Balance has already been a long-standing partner of the Demons, first signing on as the men’s apparel partner in 2010.
The iconic American sports footwear and apparel brand, alongside Belgravia Sports, will supply performance, on-field and supporter ranges for athletes, staff, and fans alike.
This multi-year deal, extending until at least 2028, heralds an exciting era with both the AFL and AFLW program united by the same apparel partner for the first time in the AFLW competition’s ten season history.
Melbourne Football Club Chief Growth Officer, Tim Clarke, expressed his excitement at the opportunity that the new partnership presented.
“It’s a great thrill to be able to welcome New Balance as our AFLW apparel partner for the first time, and to be able to connect the club with such a high-quality brand,” Clarke said.
“We can’t wait to bring fresh energy and innovation to both our on and off-field AFLW apparel program, while also kitting out our members and supporters in a new range of merchandise options to support both of our elite teams.”
Dean Howard, Regional General Manager, New Balance Australia and New Zealand, reinforced his company’s commitment to innovation and quality.
“Whether on field or off, our aim at New Balance is to assist athletes in performing at their best,” Howard said.
“We are proud to supply Melbourne players, staff, members and fans in an exciting new range that will allow them to play, work and cheer.”
Brian Waldron, Chief Operations Officer, Belgravia, echoed Howards’ sentiments.
“We’re proud to partner with some of the world’s most recognisable brands, and Melbourne Football Club and New Balance are no exception,” Waldron said.
“We can’t wait to see Melbourne players empowered to perform at their best, and create special moments for members and supporters to enjoy.”
Shop the current Melbourne Football Club x New Balance range here.
