FROM Melbourne Airport to the Queen Victoria Market, the National Gallery of Victoria to the mouth of Luna Park, Demons are awakening all over the city of Melbourne.

With the 2026 AFL season just around the corner, it’s time to dust off your pre-game rituals.

View 2026 membership packages

A bit like Max Gawn drawing game day inspo in an unconventional location, Koltyn Tholstrup getting his pre-game fade (and helping some young fans out with theirs), the boys from Sooshi Mango sourcing the best Melbourne cheese for their game-day cheese board, or Jack Steele hailing a ride from St Kilda to the ‘G.

That pre-game coffee, that lucky pair of socks, the train ride in watching Kozzy highlights with your mates;

Whatever that game day ritual is for you, get it ready.

The King-era Demons are just over a week away. Awaken your Demon in 2026 and get set for a hell of a time.

Is your inner Demon stirring? It’s time to wake it up! Become a member.

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Awaken Your Demon

From Melbourne Airport to the Queen Victoria Market, the National Gallery of Victoria to the mouth of Luna Park, Demons are awakening all over the city of Melbourne. With the 2026 AFL season just around the corner, it’s time to dust off your pre-game rituals.
Featured talent (in order of appearance):

Max Gawn
Garry Lyon
Junior fan Eddie
Junior fan Cooper
Koltyn Tholstrup
Sooshi Mango (Joe Salanitri, Carlo Salanitri, Andrew Manfre)
Jack Steele
Broden Kelly
Kysaiah Pickett
Demon Army
Ed Langdon
Michael Hibberd
Matthew Whelan
Steven King

With special thanks to:

The production team at Shotpro Group
Mario from True Barbers Elwood
The team from the National Gallery of Victoria
The team from Ripe Cheese at Queen Victoria Market
The team from the Australian Sports Museum