Melbourne Football Club members will gain exclusive access to special deals and perks with The Pass as The Duke of Wellington is recrowned the 'home pub of the Demons' for the next two seasons.
The Duke – located on the corner of Russell and Flinders Streets in Melbourne's CBD and just a short walk to the MCG – has a proud history with the club, having previously been a beloved gathering place for the red and blue army. The partnership sees The Pass become the club’s Official Venue Partner, giving fans even more ways to connect and celebrate the game they love.
Through The Pass app, Demons members will receive 15% off at The Duke and 10% off more than 200 other ‘The Pass’ venues around the country over the next two seasons. To celebrate the homecoming, The Duke will also offer Melbourne members a ‘$20 pub classic meal’ prior to the Demons kicking off their season against the St Kilda at the MCG on Sunday 15 March.
Melbourne Football Club CEO Paul Guerra said the partnership represented a further opportunity to generate benefit for members.
"To partner with a company that operates some of the best pubs and event spaces in the country is another positive step for the club, whilst also creating a range of socialising options for our members," Guerra said. "I'm looking forward to seeing a stream of red and blue filtering into the 'G from The Duke every match day."
The Pass Chief Experience Officer Marianne Mewett said the partnership would create a true home away from home for Demons supporters.
"We're thrilled to welcome the Demons family back to The Duke and give them access to The Pass, our loyalty app that unlocks benefits across our entire venue network," Mewett said. "This partnership is about creating spaces where the Melbourne community can connect, celebrate, and share their passion for the red and blue."
To unlock your perks, download The Pass app and link your Melbourne Football Club membership to start discovering the best places to eat, drink and celebrate near you.