MELBOURNE has secured Polestar as the Co-Principal Partner and Official Automotive Partner of its AFLW program for a further season, with the Swedish electric performance car brand signing a one-year extension.
The extended deal strengthens Polestar's commitment to the club and women's football, building on a landmark partnership that began in 2025 when it became the AFLW competition's first dedicated automotive partner.
Together, Melbourne and Polestar continue to lead the way, with the extension marking the AFLW's first automotive co-principal partnership.
As part of the agreement, the iconic Polestar wordmark will take pride of place on the front of Melbourne’s AFLW playing guernsey, as well as all training and off-field apparel.
Polestar Australia’s Head of Public Relations Kelly King spoke to how proud Polestar was to continue their support of Melbourne’s AFLW program.
"The Demons are continually pushing boundaries, and that's a mindset that strongly aligns with Polestar," King said.
"As a performance-led brand driven by innovation, we're proud to continue our support of a program that has helped shape the AFLW competition and continues to raise the bar.
“This partnership reflects our long-term belief in the growth trajectory of women's sport, and we're excited to continue investing in a team whose ambition, momentum and pursuit of excellence mirror our own."
Melbourne’s Chief Growth Officer Tim Clarke said the Club was excited to continue building its relationship with Polestar.
"We're thrilled to extend our partnership with Polestar and continue working alongside a brand that shares our commitment to innovation and high performance," Clarke said.
"Having the support of a forward-thinking partner like Polestar is incredibly valuable for our AFLW program and reflects the growth and strength of women's football.
"As a club that has consistently been at the forefront of the AFLW competition, we're proud to continue breaking new ground together through this partnership."
Melbourne's AFLW side will begin its 2026 campaign against Hawthorn at IKON Park on Thursday, 13 August at 7:15pm.
