With a new era brewing at the Melbourne Football Club, the Demons are proud to announce St Andrews Beach Brewery as the club’s official beer partner for the next two years.
In addition to its range being offered at all club functions, St Andrews Beach Brewery has also signed on as the Co-Presenting Partner of both the AFL and AFLW Best and Fairest events across the 2026 and 2027 seasons.
Pouring its first beers in 2017, St Andrews Beach Brewery is set on a 92-acre property based in Fingal on Victoria’s Mornington Peninsula where it grows its own hops and apples onsite.
Melbourne FC CEO Paul Guerra said St Andrews Beach Brewery, a family-owned business, was a perfect fit with the Demons.
“We’re striving to take the club’s hospitality experiences to a new level this year, so bringing on board St Andrews Beach Brewery and their popular range of beverages is an exciting step,” Guerra said.
“The Strapper Australian Lager is my personal favourite of the current range, so I encourage Dees fans to get along to our events this year and enjoy a Strapper!”
“We couldn’t be happier to be partnering with the Melbourne Football Club. As two proud Victorian brands, there’s genuine alignment between our organisations, making it a natural fit as the Dees embark on an exciting new chapter,” said St Andrews Beach Brewery’s Marketing Manager Tim Purchase.
“As Australia’s oldest sporting club, Melbourne has such a proud and passionate supporter base. We’re really looking forward to connecting with the Melbourne faithful and sharing a couple of beers along the way.”
