MELBOURNE Football Club and LEGO Australia are continuing to build a lasting partnership, with the announcement that the iconic brand will continue as Melbourne’s Official Toy Partner.
Demon fans have enjoyed the fun and unforgettable moments throughout the 2025 AFL and AFLW seasons. With both partners committed to ensure the power of play unites the community, the excitement continues with the news of a renewed commitment to the club for an additional two years, strengthening bonds that extend beyond the field.
Melbourne Football Club CEO, Paul Guerra, expressed his excitement at the possibilities that the strengthened partnership could offer to members and supporters.
“Melbourne Football Club and the LEGO Group share similar values in inspiring the next generation, and delivering moments of joy and delight,” Guerra said.
“Already in 2025 we’ve delivered some special moments for our members and fans to cherish, and we are thrilled to continue to bring families together with the combined experiences of LEGO play and football.”
Vice President & General Manager LEGO Australia & New Zealand, Troy Taylor, emphasised his enthusiasm at the opportunities that the elevated partnership could bring.
“This partnership brings together the “Demon Spirit” of the Melbourne Football Club, with the creative power of LEGO play,” Taylor said.
“With a shared mission to elevate the power of play and sport, we’ve had an epic first season together and we’re incredibly excited to see what new opportunities and experiences we’ll achieve together with this multi-year partnership.”
