NARRM Football Club will make its return, with the Demons rebranding for the duration of the AFLW’s Indigenous Round.  

Narrm is the Aboriginal name for Melbourne which comes from Woi Wurrung, the language spoken by the traditional owners of the city and its surrounds. 

The Demons will take on the name when they face West Coast on Whadjuk Country in Round 7, and North Melbourne on Wurundjeri Country in Round 8.  

NARRM HUB >>> Learn more about Aboriginal and Torres Strait Islander culture and history

The initiative, which was first introduced in 2022, was designed to celebrate Australia’s Indigenous history and generate productive conversations among the football community.  

Narrm’s AFLW side will don its 2023 Indigenous guernsey, designed by Lowell Hunter, for the two-week period.  

Hunter is a proud Nyul Nyul Saltwater Man from the Kimberley Region in Western Australia and currently resides on Wadawurrung Country in Geelong. 

With a strong connection to the ocean, Hunter developed a unique skill in which he uses his feet to carve out breathtaking artworks into sand. 

The artwork which he carved into the sand was digitised and now takes pride of place on the front of Narrm’s guernsey. 

The design centres around a fire featured in the middle of the jumper, which emphasises the significance of storytelling among First Nations culture. 

At the top and bottom of the jumper is the sun, a piece of the artwork that reminds fans of the importance of moving towards a reconciled Australia and taking action in our everyday lives to do so.   

The final component of Hunter’s design is the representation of the people of the Narrm Football Club, depicted around the meeting places and the main circle. These elements represent the club’s Indigenous players, the families and all people within Narrm. 

The back of the guernsey features the names of all the club’s Indigenous players, both past and present, honouring the important impact they’ve had on the club and its people. 

This is the second year that both AFL and AFLW teams will wear the same Indigenous guernsey, Narrm’s men’s team having first donned it in June during Sir Doug Nicholls Round. 

This year’s AFLW Indigenous guernsey is now available on the  Demon Shop, thanks to Cotton On.  

For more information on Hunter’s artworks, visit his website here and check out the incredible creation processes via his Instagram here.