MELBOURNE will take time to re-emphasise to its players the consequences of gambling on football in the wake of the Collingwood betting scandal.

The Demons, who as recently as 2009 found themselves embroiled in a breach of the anti-betting laws when Addam Maric was fined $5000 for placing a $100 bet on an AFL match for a friend, will address their players in the near future to ensure they are fully aware of the League's rules.

"When something negative raises its head in the AFL and it's out there in the papers, we do bring it to the players' attentions just to reinforce the education program that have been put in place," Melbourne football manager Chris Connolly told afl.com.au.

"It's a combination of the education program and when the time's right to mention how important it is to conduct yourself well."

Collingwood defender Heath Shaw was suspended for 14 matches (six of which were suspended) and fined $20,000 on Friday for sharing a $20 cash bet with a friend on Nick Maxwell to kick the first goal of the round nine clash with Adelaide.

Shaw also passed on information that Maxwell was expected to start in attack to two people, which led to the placing of three cash bets on the skipper to kick the opening goal.

Maxwell was fined $5000, with a further $5000 suspended, for disclosing the same information to family members, which resulted in a further three bets being placed.

Connolly said the Demons were satisfied with the yearly education they gave their players in regards to the League's anti-betting legislation, but admitted it needed regular revisiting.

"I don't think it's something you can say, 'Everyone understands it now so we won't keep talking about it'," he said.

"These things have got to be continually discussed.

"We continually try and improve our education programs around all the of the aspect of the AFL environment; respect and responsibility, gambling, drugs, alcohol.

"We never take the high ground that these things won't occur, so with that in mind there is continual education and an evolvement of that, but there's also a position that we shouldn't just take things for granted."

Connolly admitted the first reaction from the Demons regarding the magnitude of the penalties handed down - particularly to Shaw, who will now miss the remainder of the home-and-away season - was shock.

"We had a situation with Maric, and on a yearly basis they get well educated on the values attached to gambling in our game," he said.

"They also get an understanding of what it could do to our game if it's not handled with integrity, and ignorance isn't an excuse.

"We don't know the whole story and we haven't had a chance to digest it but I must say people in and around our club when they've discussed it have been shocked [at the penalty].

"It just goes to show that we need to be vigilant and we need to continually educate players that they have responsibilities to the game on a lot of different fronts."