THE REACH Foundation is one Melbourne holds close to its heart.

Co-founded by the great Jim Stynes, the Demons have a unique connection with the not-for-profit organisation, which aims to help young people believe in themselves and get the most out of life.

This weekend, Melbourne will once again recognise Stynes’ legacy in the ‘Round for Reach’.

The dedicated match will centre around the 264-gamer’s selfless work in the youth space, for what really was his passion away from footy.

Jim Stynes playing during a match in 1998 (Photo: AFL Photos)

Stynes devoted his life to inspiring young people, from all backgrounds and experiences, and took pride in being able to support others in their time of need.

This ‘Round for Reach’, Melbourne is calling on the football community to Be Like Jim and believe in the nation’s youth.

By donating $11, a nod to Jim’s jumper number, fans can help Reach make a difference. All funds will support Reach in training and developing workshop facilitators, who will then be able to assist and inspire young Australians, just like Stynes did.

The Demons will further celebrate the special round with unique Be Like Jim badges. The limited-edition mementos will be added to all orders made through The Demon Shop this week.

BE LIKE JIM AND BELIEVE IN YOUNG AUSTRALIANS