FOR THE PAST 18 years, the Melbourne Football Club has been a proud supporter of the Breast Cancer Network Australia.

With the goal of recognising Australians impacted by breast cancer – whether that be those diagnosed, to their family, friends or support networks – the club decided to help raise awareness and funds for this important cause.

When the Dees hosted the Crows under Friday night lights in 2005, the tradition of painting the MCG pink was born, and it has continued ever since.

Come Thursday night, the Demons will be pulling on their pink socks once again and running through a special guard of honour ahead of their top of the table clash with the Lions.

Given the implications of COVID-19 over the past two seasons, this will be the first time since 2019 that fans will have the opportunity to attend the annual Pink Lady Match and contribute towards BCNA’s goal of raising $250k.

While there won’t be a physical Pink Lady on the field, there will be plenty of activations at the venue, and fans can show their support by joining the Virtual Pink Lady for just $25.

There are also PLAY4BCNA beanies on sale via the BCNA website.

Take a trip down memory lane and revisit some of the club’s fondest memories of past Pink Lady Matches below.