From the hunter to the hunted.

Embarking on our 2021 AFL Finals campaign, there’s no holding back.

The fire, the aggression, the energy. The Demon spirit.

For our players, it’s time to own the moment. Rise up. We’ve laid the foundations, but it sure as hell isn’t over. Big names, big occasions. Big belief.  

For our members, it’s time to make some noise. Near or far, we need you, louder than ever. In the red and blue, hearts pumping with pride. This is us; we are Melbourne.

It’s time to unleash your Demon and join the legion. Be part of the passion, part of something bigger. Be part of the next chapter of red and blue history.

This is Finals footy.

Come on, Demons.

It’s time to Give ‘Em Hell.