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Melbourne Football Club







The first football experience for most children starts within their local team. Football is an integral part of galvanising the community, families and friends.  Grassroots football is vital to the growth of the game, but more importantly, allows our younger generation to learn and develop life skills.

The Melbourne Football Club gives back to grassroots football in a number of ways, and has fostered meaningful partnerships with both South East Juniors and South Metro Junior Football League.

Partnering Grassroots Leagues

South East Juniors and South Metro Junior Football League

The Melbourne Football Club is a proud partner of the South East Juniors (SEJ) and South Metro Junior Football League (SMJFL).  The partnerships are aimed at increasing junior participation, providing coach and volunteer education and providing unique inner sanctum experiences for junior players, coaches, and volunteers.

Throughout the season, the Melbourne Football Club delivers a range of joint initiatives, including the Little Demons Day, inner sanctum experiences, coaches’ forums, player visits to clubs, along with providing access to free match day tickets.

For further information on both leagues, please visit the below sites:

- South East Juniors
- South Metro Junior Football League


The Melbourne Football Club supports Auskick centres through various initiatives including players visits, merchandise, the Demon Award and coaching forums.

The Demon Award is designed to recognise Auskick participates and reward those who display “teamwork” and “passion”.  Each week the coordinator will select one participant who is displaying these attributes and present them with a Demon singlet and certificate.  If your centre is interested in participating in the Demon Award please click here.

Community Camp

At the start of each year, the Melbourne Football Club conducts a community camp in various communities in regional Victoria.  The entire playing group attends this camp, which focuses on giving back to the local community while promoting Australian Rules Football.

Since the program began, the team has travelled to Alice Springs, Morwell, Warrigal, Leongatha, South Gippsland, Inverloch, Phillip Island and Shepparton.