AUSTRALIA’S wool industry and Australian Football are knitted together by heritage and community, and this round the AFL is celebrating them both with its ‘Fibre of Football’ round.

As part of the celebrations, Melbourne will have a full range of ‘Fibre of Football’ merchandise available in ‘The Demon Shop’, including the classic woollen footy jumper and red and blue woollen scarves.

Melbourne and Fremantle have a strong history in wool and football and to acknowledge their contribution – and those across the country – more than 2,000 woolgrowers from around Australia will be in attendance for Sunday’s clash.

Check out this ‘Fibre of Football’ video to gain an understanding of the shearers, woolgrowers, agents and studmasters who are uniting to celebrate the rich heritage connecting the wool industry and Australian Football.