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Damien Keeping was named Casey Demons inagural VFLW coach on the eve of the 2018 season.

Keeping has a strong track record in women’s football, most recently serving as Carlton’s inaugural AFLW coach for the 2017-18 seasons. Keeping also coached the Western Bulldogs against Melbourne in the 2016 women’s exhibition game before the AFLW started.

Prior to joining Carlton, Keeping was involved in the Calder Cannons TAC Cup program as an assistant coach. He also coached the Victoria Metro youth girls and was involved in other academies.